Luxury Home Buyers are Back! January Home Sales Set the Stage for Solid 1st Quarter Naples, Fla.

February 21, 2020– Despite a tug on inventory that resulted in a 26 percent decrease to 5,761 properties in January 2020 compared to 7,773 properties in January 2019, overall closed sales in Collier County rallied in January, especially in the luxury market. A 22 percent increase in January’s overall closed sales has many broker analysts optimistic that continued strong sales activity can be expected through the first quarter.
Aside from the 26 percent decrease in January’s month-end inventory compared to January 2019, we actually gained 360 more listings in January than what was available to buyers in December. Collier County has a 6.6- month supply of homes, which is much higher than many other hot markets in Florida. A recent Realtor.com analysis showed that other areas in Florida also experienced double-digit decreases in active listings for January including Tamp/ ...

November Home Activity Shows Buyers were Trying to Beat the Pack


An increase in traffic on roads and beaches, and in restaurants, hotels, and open houses during November was reflected in a 27 percent increase in overall pending sales (homes under contract), and a 46 percent increase in showings for the month compared to November 2018. Several broker analysts who reviewed the November 2019 Market Report released by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), said they saw a noticeable increase in buyer interest starting back in October. The presence of more eager buyers before our traditional high season has contributed to the depletion of inventory, which decreased 19.4 percent in November to 5,563 properties compared to 6,896 properties in November 2018.
We currently have a six-month supply of inventory. There were price reductions in 28 percent of all homes on the market in November. ...

Buyers are Back: Homes Under Contract Soar 24% in October

Naples, Fla. (November 22, 2019) – As predicted by a group of Naples real estate brokers, buyer activity began to rise in October with a remarkable 23.7 percent increase in overall pending sales (homes under contract) to 987 pending sales during October 2019 compared to 798 pending sales in October 2018. Sellers also felt a surge in showings (up 40 percent compared to October 2018), and the number of price reductions slowed to just 15 percent of the properties available in October’s overall inventory compared to September, which saw 26 percent of its inventory’s prices reduced. Price reduction activity is an important behavior for buyers to watch as it is an indication of how eager sellers are to sell.
Closed sales during October increased 9.7 percent to 758 closed sales compared to 689 closed sales in October 2018, according to the October 2019 Market Report released by the Naples Area Board of REALTORS& ...

August Home Sales Strong as Prices Hold Steady



Naples, Fla. (September 20, 2019) – Closed sales of homes in Collier County increased 7.4 percent in August, but overall inventory fell 17.8 percent to 4,917 properties compared to 5,980 in August 2018, according to the August 2019 Market Report released by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island). This reduction in inventory – which included 616 homes that were either terminated, expired or withdrawn from the Southwest Florida MLS in August – resulted in a six-month supply of inventory for Collier County at the end of August. We know that traditionally, inventory will begin to creep up in September, October and November as many sellers try to get a jump on the competition that might list their properties closer to our winter season. But the pre-season months (September through November) can be a great time for buyers a ...

By Tari Ede, REALTOR, GRI, MRP, CNE, ABR, PSA

One of the most important pieces of advice that a Realtor® can provide sellers when they are ready to sell their home is how to price it. Pricing a home to sell is one of the most misunderstood aspects of real estate, and yet, it’s the most important first step in the home selling business. Regardless of how well maintained, how much you paid for it, how many upgrades it has or how beautiful it is, it is going to be a tough sell if your home is not priced correctly. It’s easy to understand why a seller would want at least what they paid for a home when they sell it. After all, isn’t a home supposed to be an investment and shouldn’t that investment always appreciate? In actuality, your primary residence is not an investment and the sale price is dictated by the current market conditions and what a buyer is willing to pay for it.


So how do we determine a probable sales price of a property? We complete an an ...