By Tari Ede, REALTOR, GRI, MRP, CNE, ABR, PSA

One of the most important pieces of advice that a Realtor® can provide sellers when they are ready to sell their home is how to price it. Pricing a home to sell is one of the most misunderstood aspects of real estate, and yet, it’s the most important first step in the home selling business. Regardless of how well maintained, how much you paid for it, how many upgrades it has or how beautiful it is, it is going to be a tough sell if your home is not priced correctly. It’s easy to understand why a seller would want at least what they paid for a home when they sell it. After all, isn’t a home supposed to be an investment and shouldn’t that investment always appreciate? In actuality, your primary residence is not an investment and the sale price is dictated by the current market conditions and what a buyer is willing to pay for it.


So how do we determine a probable sales price of a property? We complete an an ...