Marketing Your Expired Home Better

Saturday, November 18, 2017   /   by Robert Woessner

Marketing Your Expired Home Better

Mistakes in Presenting Your Home Can Offend the Buyers


The point is to spend enough time to clean up the house and finish your daily chores at the home. Keep it ready to show to the buyer in a welcoming manner. 


See that the pets are removed from the home, the property is cleaned thoroughly to remove the odors caused by the pets and the house is well lighted for a better appeal.


Never leave laundry piles, un-flushed toilets, cluttered kitchen sink and soiled carpets, it only sends buyers back out the doors.


Remove any personal and official documents from sight. Remove any distracting photos. Place the keys in the key box and keep the home well lighted to create a congenial atmosphere.


Best Practices in Advertising


The robust web technology today has eased the burdens of homeowners in advertising their properties.


Make a survey of the most popular property selling sites like real estate web portals, social networking sites, classified ads online, video sharing sites, and blogs that would help promote your property among the prospective buyers in a focused way.


The mobile apps of real estate companies like Trulia and Zillow are handy and effective tools in this regard. Real estate agents already work on all these aspects and can therefore guide you adequately.


These days, homebuyers are resorting to more intensive online activity than ever. They search for properties online, read online reviews and ratings of the properties, interacting with the real estate community on the social networking sites, view YouTube videos on properties and use their digital devices to locate their dream house.


Therefore, creating the widest online exposure possible for your property always works wonders.


A combined study published by Google and the National Association of Realtors has revealed that the internet has become the primary source to search for properties for more than 90 percent of the homebuyers.


On the whole, the real estate related searches on Google have phenomenally grown 253 percent over the past four years. Also the mobile devices play a significant role in property search.


A number of real estate agency sites and FSBO sites have a high degree of search engine ratings in Google, Bing, Yahoo and other popular search engines. Besides an enhanced visibility for their property, the other advantages to sellers while advertising online include gaining access to some extra services like social media marketing, email marketing and other strategies that can get more leads.


There are multiple advantages to advertising online. It is indeed baffling to grasp how much larger your online marketing forum could be when it comes to reaching prospective buyers out there.


While assuring the widest and the most extensive coverage, nothing is going to be cheaper than advertising online.


While the digital age buyers deem the internet as their primary source to find their homes through handheld devices and laptops, the other mediums of advertising, namely newspapers, TV ads and billboards can burn out your pocket, besides not giving you the expected or even the targeted results.


When compared to advertising through the other conventional modes, advertising online perhaps demands the least effort from you.


Most real estate websites have their own agents who can provide you complete handheld assistance with the sales process through documentations and sale agreements. You can bank on them to bring in prospective customers to personally view your property while you sit back and wait passively.


Some of those sites even make a description of your property and take some photographs to be displayed on the site. One great thing that you would appreciate with regard to advertising online is that you can reach out localized audience and can target the buyers of specific location so that the outcome is just fantastic.


You can add as many photos of your property as you want so that you are able to create a stunning visual impact and allure the buyers the right way.


Some sites arrange to leverage on the power of social media and post the photos on their Pinterest account. Several real estate companies take advantage of the potentials of social media channels like Facebook, Twitter, LinkedIn and Instagram.


Notably, the traffic driven through Pinterest is much more than what happens through Google Plus, LinkedIn and YouTube put together. The right approach to advertising online is to make use of the multiple avenues in a way harvesting their benefits in your favor.


In fact, you need to try out a combination of online, hard print media and in-person campaigns, as they would fit in with your requirements. On the whole, the best strategy ultimately depends on how best you are making use of the available resources.


Make the Effective Use of the Boom of Social Media


Social media has come as a boon to benefit several domains of modern life and it is especially true with regard to selling home. Social media sites offer several effective ways to show your property to as many people as possible.


Create Facebook reminders and once your house is up for sale, post the information on it to be shared with your friends and those interested in buying the property. Create highly interesting and engaging posts. Post some illustrative kind of photos and provide links enabling the buyers contact the right agent. You may also post regular updates like informing followers of price changes and other developments.


Online videos, like those of YouTube, are playing a more effective role in real estate marketing than ever before.


Videos present a more engaging content to the buyers offering a virtual tour of the property from the comfort of their devices, which is more appealing to them combined with the highlights of some specific features of the property, complete indoor and outdoor coverage, a comparison of property features from multiple companies, instructional videos and testimonials from customers.


Thus, what is achieved is more worthwhile advertising through video sharing sites. Once your video is up and running on YouTube, you can share the links with your contacts on multiple social networks. You may also use your blogs and those of your friends to post some interesting articles on the home for sale. In social media today, blog articles have a definitely advantageous standing over the others.


They facilitate a personalized narrative element and provide a comprehensive description of your property that cannot be accomplished by the description provided by an agent. If you wish to keep your hand in the selling of your house, then you can think of running an in-depth campaign through Twitter.


You may also utilize the paid services of Google Ads and also the business oriented Twitter Cards to showcase your property. In fact, you can come across a large number of free campaigns out there.


You may create several posts revolving around the theme and let them go live once every few days and talk of some rewarding benefits, high values and attractions of your home.


Make the effective use of photo galleries. Create a photo gallery of your own and insert as many pictures as possible. Highlight those important features that might otherwise go unnoticed. You may post your album on several photo gallery sites or even share them via Facebook and Twitter. 


Though one cannot say that LinkedIn is one of the best places to post the photographs of your house, it is a highly reliable resource to find the right people and professionals you are looking for.


Locating an agent with a well-developed LinkedIn profile can additionally help you find the person who can make the effective use of the social media to source the right buyer quickly.


Social media is also a very useful avenue to conduct extensive and reliable research in the home-selling arena. Find someone who has done similar tasks in your locality.


If you come across any success stories, learn from them any useful tips that can benefit your mission. Through Facebook and Twitter, you may also set up a social media page for your property. Know that Facebook is the most suitable avenue for imagery while Twitter is highly reliable for local networking.


From the buyer’s perspective, create a page with a strong cover and compelling photographs providing details of the location and neighborhood.


Remember always that the photographs must be professional and it always pays to hire professional photographers to prepare the snaps. Once your page is active and inviting comments from prospective buyers, engage them in a healthy way and make the page interactive enough.


Create the Much Needed Curb Appeal


When your property is up for sale and the potential buyers visit the home personally, it really matters how you succeeded with creating the best curb appeal that will gather your audience and promote your house among them.


First impressions are critical and the single most important device behind most success stories with regard to selling homes. If you want the biggest bang for your buck it is worth undertaking some exterior replacement projects and home improvement ideas.


Know that sometimes spending a little can bring you huge returns. Some of the useful ways to boost curb appeal to your property include the following.


In the first place, wash the windows and review the foundation plantings. Trim them or replace them as you find fit. Check the light fixture at the front door. Invest in new windows if you feel it is needed. Examine how the interior windows look from outside.


If cracked, you need to repair the front walkway. Clear off the dead tree and shrub branches. Get your house power washed and also mow the lawn.


Ensure that the entry way is as clean as possible and clear off all the tree debris, cobwebs and dust. It is also a good idea to add good looking potted plants all along the entryway. It is very important to paint your front door, as they give the first impression. Clean the driveway.


Never use the porch for storing unwanted things. Unclutter all the areas that need accessibility and leave the house good looking and tidy. Thus, spending some time and money on this exercise can help you create the best impression.


Stage the Property for Sale Effectively


Though staging your home for sale is a very important aspect when it comes to selling your home faster, it does not have be an expensive one if you follow some proven strategies. Know that with a focused approach, your staging mission is bound to be highly successful and appealing.


First, look at the property from the point of view of the buyer and reflect on what they would expect their prospective home to be. Most importantly, take away all your personal stuff including books, pictures and anything else that is personal to you. Remember that neutral tone in painting is always appealing to most people. A blank canvas is something highly appealing among homebuyers.


Check out the lights and turn on all of them for maximum visibility and brightness. Blank dining tables could be boring. Create the setting for a dinner party and surprise the buyers with a meticulously arranged table. If you add mirrors appropriately, the room will look larger and more spacious.


Ensure that the furniture in rooms is proportionate to the room size. Place minimal furniture in small spaces to allow them to look more spacious. A well maintained rug, a simple desk and chair in a small room can create stunning appeal rather than crowding it with several pieces of furniture.


Go for paintings that are not too specific based on landscapes and abstract themes. It is a good idea to turn your bathroom in to a spa by adding some towels, rugs and shower curtains that are neat and good-looking. To the neutral colored walls, you can think of adding some pops of color like attractive pillows on couches and beds, or a bowl of fruit in the kitchen.


Organize your closets well and ensure that the hangers are spaced in an even manner. Especially in bathrooms and kitchen, clear off the countertops and unclutter the space except for the minimum necessities. Since these two components of homes are the top priorities of what the buyers wish to see in homes, ensure they are elegant and good-looking.  


Gender Neutralization


It is important that you pay enough attention to neutralizing the appearance of the interiors, as it would appeal to both the genders alike.


For instance, this could mean going for a neutral color base with light shades for floors, furnishings and countertops. For achieving some depth, you may plan for some deeper tones with pops of color.


Tailored furniture with modern accents can be a great choice. Go for textures and patterns that will please both sexes when it comes to rugs and table spreads. For bathrooms, think of adding some elements of nature like reclaimed wood tables, tree stump stools, woven baskets, twisted tree branch art pieces and others. Wall art with coastal themes or landscapes can add a perfect setting to the bathroom and can catch the eye of anyone.


Kitchen


Most homebuyers will deem the kitchen as the most important component of homes. Make your kitchen sparkle. Polish the chrome fixtures and clean the ceiling fans. Replace the bulbs and the old stove. Clean the cabinets and replace the broken handles and knobs.


Arrange the coffee cup handles properly in the same direction and alphabetize your spices creating a well-organized impression. Leave the refrigerator neat and without any magnets, photos or notes. Leave the counters free and clean. Let your dining area come to life.


To bring some warmth, arrange some plants on the counter, behind the chair and near the table.  Let enough light flow in and ensure the kitchen is free of any smells and odors. 


The Crucial Importance of Good Pictures and Videos


Behind the price tag, description and some incentives, what actually appeals to most homebuyers are some good pictures of the property that can tell hundreds of tales within a few seconds of glancing. Good quality photographs present a vivid picture of the property and do a more accurate job of informing the buyers than mere words. Also videos can create a virtual tour of the property achieving a stunning impact.


It always pays to get some good pictures clicked by professional photographers and never hesitate to spend a few bucks on this. The angle, the lighting you must achieve and the clarity you must present to the viewers are all essential aspects to consider and they shall be well taken care by professional photographers.


A Good Agent Will Do All This Already


An agent is well experienced and an expert in all these aspects we are talking about here. While there is more than one area you must concentrate on when it comes to home sales, the agents are working on all these aspects simultaneously in the most professional way possible.


When you need to list out every aspect and work on them on a trial and error basis until you achieve some sort of perfection, the real estate agents are already well-equipped with the ideas, strategies, experience and the contacts necessary with regard to every segment we are talking about.


Therefore, it really pays in manifold when it comes to selling your home through an accomplished agent though you may have to pay his or her commission.


When you can sell off your home much faster and for a few hundreds of dollars more, you can in fact earn back the commission in the better sale price of the home. 

United Home Group - Keller Williams
879 Vanderbilt Beach Rd
Naples, FL 34108
KW Marco Island
830 Bald Eagle Dr.
Marco Island FL 34145

Keller Williams Peace River Partners
1675 West Marion Ave, Suite 112
Punta Gorda, FL 33950

The source of this real property information is the copyrighted and proprietary database compilation of the Southwest Florida MLS organizations Copyright 2022. Southwest Florida MLS organizations. All rights reserved. The accuracy of this information is not warranted or guaranteed. This information should be independently verified if any person intends to engage in a transaction in reliance upon it. The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification.
2022 Royal Palm Coast REALTORĀ® Association. All rights reserved. Information has not been verified, is not guaranteed, and is subject to change. The data relating to real estate for sale on this web site comes in part from the Internet Data Exchange (IDX) of the Florida Gulf Coast Multiple Listing Service, Inc. Real estate listings held by brokerage firms other than IDX logo and detailed information about them includes the name of the listing brokers. The information being provided is for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Last Updated: 9/28/2022 11:45 PM CST
The data relating to real estate for sale on this limited electronic display comes in part from the Southwest Florida Multiple Listing Services. Properties listed with brokerage firms other than are marked with the BR Program Icon or the BR House Icon and detailed information about them includes the name of the Listing Brokers. The properties displayed may not be all the properties available through the BR Program. The source of this real property information is the copyrighted and proprietary database compilation of the participating Southwest Florida MLS organizations and is Copyright 2017 Southwest Florida MLS organizations. All rights reserved. The accuracy of this information is not warranted or guaranteed. This information should be independently verified if any person intends to engage in a transaction in reliance upon it. Some properties that appear for sale on this limited electronic display may no longer be available. For the most current information, contact Data last updated 9/28/2022 11:45 PM CST.
The source of this real property information is the copyrighted and proprietary database compilation of the Southwest Florida MLS organizations Copyright 2022. Southwest Florida MLS organizations. All rights reserved. The accuracy of this information is not warranted or guaranteed. This information should be independently verified if any person intends to engage in a transaction in reliance upon it. The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification.
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